Everything You Need to Know About Your Hotel's Ideal Marketing Mix

In the fiercely competitive world of hospitality, understanding and executing a successful marketing mix is not just an option—it's a necessity...

1. Brand Promotion

Your hotel's website should be optimized with engaging content and robust SEO strategies to drive direct bookings...

2. External Channels

Collaborate strategically with OTAs and wholesalers despite commission cuts—they extend your reach significantly.

3. Inventory Management

Adjust inventory levels on these external platforms based on demand fluctuations for maximum efficiency.

4. Direct Channel Discounts

Encourage bookings through your own channels by offering exclusive discounts...

5. Collaborative Promotions

Work alongside external partners on joint promotions to boost visibility across multiple platforms.

3 Strategies to Include in Your Marketing Mix

Direct Bookings Through Your Website

Direct bookings are the holy grail for any hotel, offering a chance to maximise revenue without commission fees...

Incorporate persuasive content, loyalty programs, and use analytics to optimise conversions.

Dynamic Pricing Strategy

It’s about finding the sweet spot between ADR and occupancy. Tools like rate shoppers help benchmark your pricing...

Adjusting Your Marketing Mix for High and Low Occupancy

During high demand: reduce OTA dependence, focus on direct bookings, MICE, and last-minute corporate guests.

During low demand: increase OTA inventory, offer direct channel discounts, and work with wholesalers for volume.

In summary: A successful marketing mix is a dynamic, data-informed balance of channels, pricing, and guest targeting—adjusted in real time to maximise both occupancy and revenue.