"Partnering with Charu and Niche Hotels has been nothing short of transformative for us at Uno Hotels."
From day one, Charu took a deep interest in understanding our business model, goals, and challenges. Her expert
knowledge in revenue management and sales & marketing helped us streamline operations, optimise pricing strategies, and
boost direct bookings. Thanks to her efforts, we also enhanced our online visibility and forged new long-term business
partnerships.
Charu introduced performance tracking tools and upgraded our systems, allowing us to monitor results with greater
accuracy. But what stood out the most was her ability to mentor our team—empowering them with the skills and frameworks
needed to drive sustained success.
What truly sets Charu apart is her rare blend of strategic thinking and hands-on execution. Whether it was refining our
digital strategy, training staff, or implementing dynamic pricing, her approach consistently delivered tangible results.
I highly recommend Niche Hotels to any independent hotel looking to launch, grow, or scale effectively. Charu's
professionalism, insight, and passion for hospitality make her a game-changer in today’s competitive landscape.
The 2020s opened with a seismic shock to the tourism and hospitality industries as the COVID-19 pandemic disrupted global travel. Hotels around the world faced existential challenges. But amidst the chaos, one newly launched hotel group in Central London—featuring two Victorian-style hotels and a brand-new aparthotel—emerged not only intact but profitable working closely with Charu.
Discover how we helped this charming wedding venue boost ADR, expand corporate bookings, and achieve year-round profitability by repositioning it as a boutique hotel.
"From the first day Charu joined the company, one could see how driven and focused she is. Adapting quickly to new situations and challenges as well as ensuring these are taken care of in a timely and professional manner was always Charu's strenght. Her knowledge of the industry, great interpersonal skills and active involvement in promotion of the product made her a great asset to the company and an absolute pleasure to work with. Without a shadow of a doubt I can say I am proud to have had a chance to work with Charu and today am very happy to call her my friend."
Anna J.
Manager, Operations Transformation at Deloitte
Currently at Deloitte
"I worked with Charu in Shaftesbury Hotels and she was a pleasure to work with. As a Sales Manager while she was very focused gaining business she also had a very strong understanding of Hotel Operations which made her ideal for that role. I have known Charu as someone who is always there to help and takes great pride and ownership of her work. Charu has a very strong business focus and I am certain that her pro-active approach will make her very successful in all her endeavours."
Vijay Singh Bhandari
Founder and Director
Currently at UNO Hotels
"Have worked alongside Charu through a few different hotels during my 11 years at Premier Booking Services. Couldn't ask for anyone more helpful or friendly. Charu always bends over backwards to accommodate us hence we follow her around (Hopefully not too much like bad pennies) Would highly reccomend Charu. She is always professional and efficient and I look forward to working with her again in the near future."
Sally Ross
Booker
Currently at MedGen
"Charu is a very accomplished and experienced revenue professional in the London hotel industry. She has a wide varying experience from small-large group properties and a very flexible way of working. For the last 13 years, Charu has been one of my most trusted revenue professionals who reall understands the London market."
Matt Harris
Destination Manager
Currently at G2 Travel
"Working with Charu patel was a breath of fresh air due to their strong work ethic and reliability. They consistently delivered high-quality work on time and with great attention to detail." "I had the opportunity to observe Charu patel exceptional customer relationship management skills"
Arshad Khan
Accommodation Manager
Currently at Renaissance Village Duqm
"Charu's dedication, knowledge and positive leadership were invaluable in my learning and growth at glh Hotels. From reporting directly to Charu during my hotel role to now working with her as a client is a testament to her character and personality."
Kate Hallett
Commercial & Operations | Sport | Events
Currently at Wasps FC
"I have been fortunate and had the privilege to have worked with Charu, as Sales and Business Development Director, during my time at Arcadis. Charu has huge knowledge and is very passionate of the hotel and travel industry and always went over and above to understand our requirements and budgetary constraints, to deliver a programme that excelled our travellers experience. It was an absolute pleasure to have worked with Charu and I highly recommend, that Charu, would be an asset to any prospective employer"
Kala Mandviwala
Board Trustee
Currently at Stamford Park Trust MAT
"Charu is a detailed oriented manager with excellent attention to detail, it is a pleasure to work with her."
Richard Bantock
Group Sales Account Director
Currently at Dalata Hotel Group
"Charu is a detailed oriented manager with excellent attention to detail, it is a pleasure to work with her."
Anuj Awasthi
Managing Director
Currently at Sheene Mill Weddings